I have led teams through the hardest part of change
I have spent more than fifteen years running the commercial side of high-stakes media businesses and leading the people in them. That has meant managing managers, budgets and revenue targets, and leading teams through both exciting growth and sobering restructuring.
I began my commercial leadership journey in 2009, running sales and marketing
for a media group. I later became a regional and national general manager,
then a national sales director at a leading South African media company.Â
Before business, I was a radio news anchor and lecturer.
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News made me curious about what drives people, and teaching showed me how much I care about helping them grow.
Both still shape my coaching.
What change taught me
Between 2013 and 2022, I led around ten restructuring processes, right-sizing businesses in an industry under real pressure. The numbers were the easy part. The challenge was keeping people focused, engaged, and performing while their world felt uncertain.
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I learned to lead honestly through that uncertainty,
protect trust, and help teams build skills for a future
they could not yet see.
Why coaching?
I coach because people lead best once they understand themselves, and the leaders who have done that can help others do the same.
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Under pressure, many managers push harder. In my experience, that makes things worse. The better move is to step back, understand the individuals involved, and support them where it is needed.
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My research points the same way. In my MBA study of a sales team, nine of ten salespeople said a lack of career growth was their likeliest reason to leave. In my MPhil research, every participant I interviewed described stress as part of daily work, but the younger ones said learning and growth would decide whether they stayed.
Tania, Key Account Manager
Having someone who creates space for reflection, asks the right questions and encourages you to look at situations differently can be valuable in your professional growth.
How I work
My coaching combines cognitive behavioural coaching with my own GREAT model: Goal, Reality, Evaluate, Aim, and Transition. It repeats as a cycle, because lasting growth comes from continuous learning, not a single session.
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The foundation is emotional fitness, drawn from Susan Packard's work, and I call it moving from "me" to "we". First you look at yourself honestly, then you build trust through respect and vulnerability, then you achieve more together than you could have alone.
What I stand for
Honesty
and
kindness
In service
of you
and your team
Always
learning
Who I work with
I coach middle managers, sales leaders and their teams, one-on-one or as a whole team, in any sector. My experience is in media, but the pressure is the same everywhere: bigger targets, fewer people and little time to learn how to lead.
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I hold an MPhil in Leadership Coaching from Stellenbosch University Business School, an MBA, coaching certification from the UCT Graduate School of Business, and I hold the AIM Enneagram Practitioner Certificate, Level 1, from Aephoria.
